ARTIST: JAMES KALIARDOS
DESIGNER: COS BAR FEATURING YVES SAINT LAURENT BEAUTY PRODUCTS
Participants have the unique opportunity to have their gender flawlessly transformed by a world-renowned makeup artist and his team. As participants are transformed from female to male or male to female, the makeup artists wear mini-cameras on their heads to capture the action from their perspectives. Videos are live-streamed onto a screen for everyone to watch, along with self-portraits taken after the transformation. The photos are projected for viewers to see and uploaded onto the Brookfield Place website.
World-renowned makeup artist James Kaliardos brings a unique combination of glamour and chic minimalism to the realm of fashion photography. He has collaborated with photographers Annie Leibovitz, Steven Klein, David Sims, Steven Meisel, Mert Alas and Marcus Piggott, Peter Lindbergh, Mario Testino, Paolo Roversi, Richard Burbridge, and the late Richard Avedon, Irving Penn and Helmut Newton. His work can be seen in American, British and Italian Vogue, Allure, W and V Magazine. He has created looks for campaigns and runway shows for Balenciaga, Chanel, Hermès, Fendi, Versace, Jean Paul Gaultier, Yves Saint Laurent, Rodarte, Dior, Y-3, Rochas, Lanvin, Mugler, DVF, Lacoste and Anna Sui, as well as campaigns for L'Oréal, Revlon, Shiseido, Cover Girl and Victoria's Secret. In 2003, he became the consultant for L'Oréal Paris, the first makeup artist to hold this position in the company. Some of the celebrities Kaliardos has worked with include: Madonna, Julianne Moore, Beyonce, Nicole Kidman, Angelina Jolie, Cameron Diaz, Kate Winslet, Jennifer Connelly, Tyra Banks, Drew Barrymore, Sarah Jessica Parker, Björk and Chloë Sevigny.
In addition to makeup styling, Kaliardos co-founded the art and fashion publication Visionaire in 1991, a uniquely creative outlet for hundreds of artists, and the culture and fashion magazines V Man and V Magazine. In 1996, he also founded the New York based Innocent Theatre Company, which produces both new works and revivals of classics with an infusion of art and fashion.
The Cos Bar
The Cos Bar started as a single store by Owner and President Lily Garfield over a quarter of a century ago in the beautiful resort town of Aspen, Colorado. Since then, it has grown into thirteen stores in eight different states. Lily chooses products based on their results: makeup in the latest colors, pigments and long-wear technology; skincare to match your concerns about moisture level, firming, fine lines, fatigue, uneven skin tone, or wrinkles ; fragrances to make your own personal statement; bath and body in luxurious textures and fragrances using the highest quality of ingredients; men's lines designed specifically for men using lighter, non-greasy moisturizing textures and portable, sturdy packaging - accessories in the trendiest fashions and home fragrances to complete your home and travel needs