Theory
Monday–Saturday
11:00am-6:00pmSunday
12:00pm-6:00pmPhone
212.786.1080Website
theory.comAbout
Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.